How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.)

Take a

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category.

Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. …

Wouldn’t it be wonderful if you could just add your products to your Etsy shop and the sales just started rolling in?

Customers would leave you nice, positive comments.

You’d be the top shop of the search engine for your products.

Easy peasy.

If only it didn’t take some major research and smart work to get there.

The market would be even more saturated if it were that simple.

You’re probably wondering, how the heck can I sell over $2k?!

Have you ever been curious about how much other people make from their jobs?

I know I have, and the first place I look at is GlassDoor.com where employees of specific companies share reviews for the businesses they work for.

But more interestingly, they also share their annual income.

This is great data for job seekers and college students picking a major.

Unfortunately, this kind of data for handmade businesses is not readily available for public viewing.

This is one of the few reasons why …