1. When things weren’t going so well, what was the one thing that gave your business a boost?

We had a couple of crisis periods and I was even thinking that that was the end, but thankfully, we “swam ashore”. We started making bookmarks for the wholesale orders and corporate gifts and somehow this idea saved us from drowning.

2. How did you know it was time to hire someone and what was the first thing you outsourced?

MyBookmark was established in 2011, my sales grew and …

Starting an online business isn’t easy.

You are excited about your idea, you invest all your time, effort and money into it and most of the times you end up few months after hearing crickets.

I’ve been seeing many of my own attempts growing slowly.

My products disappearing from the Etsy results, my Instagram with barely likes…

As entrepreneur and creative I’ve started several businesses: from handmade products such as handmade soaps, clutches, kimonos or pencil cases to my graphic & web design studio & the cherry …

As a seller of custom-made products, you often have to focus on two aspects of the business at once- manufacturing and sales. Both are equally important.

If you manufacture great products but don’t have a sales funnel, your products won’t move.

If you sell very well and lose sight of manufacturing, you may end up with no products to sell.

Advancements in inventory management have today made it possible to automate one half of the process.

Jewelry is going to some new and exciting places this year, and you do not want to miss some of these new pieces, gem combinations, and hybrids. The latest pieces to walk down the catwalk will surprise you and make you giddy with their big, bold cuts and takes on color.

In your own shop, reach for rough-cut gems, bright colors, and big, crazy combinations to put yourself on the cutting edge of what’s trendy and happening right now. Your own collection of gemstones needs to be …