There is nothing more fulfilling, whether you are a creator or a business owner, than watching an array of followers coming up to support your brand. The production and distribution of branded merchandise ought to be at the very top of your to-do list if you intend to fortify the connection you have established with your audience.

Your followers can interact with you and display their commitment to everyone who is paying attention when they purchase merch. Merchandise, which can include things like t-shirts, backpacks, posters, and coffee mugs, helps customers incorporate your brand into their everyday life while also generating a new source of income for your business through sales.

The question now is, how to create custom merchandise, and how do you get your merchandise in front of various audiences? In this article, we will discuss the fundamentals of why it is beneficial to create and sell custom merchandise, as well as how to go about doing so.

How to Create Custom Merchandise? 

Creating merch can be as straightforward as printing the company logo on a t-shirt. However, there is a methodical approach that you can follow to create custom merchandise that is appealing to the audience of your brand, as well as those individuals that you have not yet reached.

Make It Yourself

Analyzing how people normally interact with your company is the first step in developing merch ideas. Then, you can design merchandise for this audience according to their characteristics and purchasing patterns. Regarding the actual design, you can develop your graphics using applications such as Adobe Photoshop.

The application allows you to incorporate visuals into your design, which is necessary for screen printing and embroidery. However, they have a steep learning curve and may not be the greatest choice for someone with a packed schedule.

Work With a Production Partner 

Using a Print on Demand, or POD, service as a production partner is another option. It is an e-commerce business concept that entails customizing white-label products in collaboration with a print provider. 

You then sell these products under your own brand and with your own designs. Print on Demand is quite similar to dropshipping since things are created and shipped only after a consumer placed an order, eliminating the process of having an inventory.

If you choose the POD option, companies such as Printify enable you to design, print and sell high-quality merchandise without inventory, liabilities, or concerns. Printify’s POD platform allows you to create as much merch as you like, explore your designs in the real world, and determine what sells the best without investing in inventory.

How to Make Custom Merch With Print on Demand?

Printify is an affordable option for fulfilling all of your requirements for customized merchandise. The platform gives you a number of free and simple-to-use tools that you can use to create custom merchandise that is unique to you and then sell those products to your audience. Here is how you can easily create your custom merch with Print on Demand.

1. Sign Up For Printify

Printify’s website is user-friendly and integrates with some of the most well-known e-commerce platforms, such as WooCommerce, eBay, Shopify, Etsy, Wix, Walmart, PrestaShop, BigCommerce, and Squarespace. 

To get started, all you need to do is go to the Printify website and sign up using either your email address or your Google account.

2. Pick a Product

Custom clothes (personalized t-shirts, jackets, and hats), accessories (tote bags, posters, and phone covers), and household goods (wall art, mugs) have proven to be the most popular categories of custom merchandise among buyers. 

However, Printify offers so much within its 800+ product catalog – the choice is up to you and your audience’s needs. Still, apparel is the most popular online buying category; thus, custom hoodies and t-shirts will always be a good choice. 

You can select any brand from Printify’s catalog. Additionally, you may view additional product details on the product page, including their colors, sizes, and production methods.

3. Apply Your Design

This step allows you to experiment and have fun with the Printify mockup generator. It is a design tool that allows you to add graphics and personalized text to blank products and create realistic-looking custom merch mockups. 

The procedure to create custom merchandise is straightforward: simply upload your design and tweak the graphic positioning. You can also choose from various color and size options for your product.

In case you do not yet have a design ready, don’t worry. You can try using design elements from Printify’s free graphics library, or apply your text designs with their text editor tool.

4. Save the Product

After you have completed the process of designing, you may switch to the preview mode to view realistic mockups of the outcome and save it accordingly. If you don’t find what you’re looking for, you can continue tweaking the design. 

After it’s complete and you’ve selected the product versions you want to include in your e-commerce website, you can update the product’s title, description, price, and other product details with ease.

5. Connect Your Online Store

You can integrate Printify quickly and effectively with any sales channel of your choosing, giving you access to millions of prospective customers. Printify can let you sell your products through any major sales channel, including Shopify, Etsy, eBay, Squarespace, and more.

6. Publish Your Products and Start Selling

Once the integration of your sales channel is complete, post items to your store and begin to generate revenue. 

Send the first order to production as soon as it is received, and Printify’s carefully screened print partners will handle the printing, packaging, and delivery of the products to the doorsteps of your consumers.

Key Takeaways

Modern technology and business models come in various shapes, making it easy for anyone to create custom merchandise. It can be both practical and aesthetically pleasing. Consider who your audience is, what they enjoy about your business, and which goods they may be most inclined to buy.

With Printify, you are in control. Aside from designing beautiful merchandise, you have nothing to worry about; the platform handles all the heavy lifting, allowing you to focus on operating your business. Therefore, if you are seeking a reliable online income opportunity, POD on Printify is the way to go!

About the author:

Filip Nikoloski is a Partnership Specialist at Printify. Printify is a transparent print-on-demand and dropshipping platform designed to help online merchants make more money in a simple and easy way.